• Meet the Team

    In-house advisors, partners & wider networks.

    Get to know all who will help you

    scale your business fast.

  • Our partners are leaders in their field

    They provide investment, powerful industry expertise, and connections to the best minds locally, nationwide and beyond

    Accelerator takes place in River City Labs. RCL fosters the growth of startup companies wanting to solve big problems and provide resources to empower, support, connect entrepreneurs. Central to everything RCL does is a focus on collaboration and connection.


    Since 2012 over 460 entrepreneurs have called RCL home. Through their events program, RCL welcomed more than 16,000 guests into the community by hosting over 500 events aimed at supporting founders on their entrepreneurship journey.


    River City Labs powers a range of programs, events and engagement opportunities, enabling their corporate partners to innovate differently and embed their teams within the start-up community.

    River City Labs has partnered with muru-D and their resources to deliver a world-class accelerator program. Our network now spans Brisbane, Sydney, Singapore, Perth and beyond and includes a rich network of entrepreneurs, investors, corporates and alumni from muru-D’s previous accelerator programs.


    By being part of the RCL Accelerator means you become a muru-D portfolio company and get all the benefits that a muru-D company would get during and after the programme, including access to their entrepreneurs in residence, core team and alumni support.


    We find the network of alumni, muru-D, Telstra, and Seven West Media offer significant value in opening doors and gaining early traction.

  • Peta Ellis

    CEO of RCL

    Known as a super connector in the startup space, Peta believes that quality connections and valuable mentors make all the difference in the early stages.

    She works closely with Startup companies and Entrepreneurs in the first stages of development focussing on idea validation, identifying customer markets, integrated marketing strategies, pitching for investment and effective media launch campaigns.

    Steve Baxter

    Founder of RCL

    Stephen Baxter has a background in starting Internet based companies in Australia and working overseas on large scale data networks. His background prior to this was defence with a near 9 year stint as a regular soldier after enlisting at age 15 specialising in electronics, telecom, opto-electonics and guided weapon systems.

    Julie Trell

    Global Head of muru-D

    Julie is Head of Telstra’s startup accelerator, muru-D. She comes to the role with a vast and varied background spanning both startup and corporate environments, working most recently as the Founder & Chief Life Officer of Playful Purpose helping companies integrate meaningful philanthropy programs in their business.

    Mick Liubinskas

    Co-Founder of muru-D

    Mick has been building tech companies for twenty years. He loves focus. Build one product, to solve one problem, for one customer, in one geography, with one business model, acquiring customers in one way. Mick is based in San Francisco Bay Area.

  • People behind the Accelerator

    Cristo Pajust

    Head of Accelerator

    Before the recent relocation to Australia Cristo has lived/worked, founded/ran companies and successfully raised venture funding in three continents. His entrepreneurial journey started already in the early twenties and has led him to be an integral part of numerous founding teams ever since.

    His professional experiences include launching food delivery platform that went on to raise $300M, working on international expansion with unicorn companies in e-commerce, logistics and finance fields. His latest business analytics startup helped TV-advisers save millions, is a proud alumni of 500 Startups in Silicon Valley and was operating globally, across 5 different time zones.

    Llew Jury

    Entrepreneur in Residence

    Llew is the founder and Chair of Reload Business Group, one of Australia’s leading digital marketing groups that includes Reload Media, Reload Consulting, Reload Digital (UK) and Reload Media (NZ).


    Based in Brisbane and foundered in 2006, Reload has 75 staff in 4 countries and partners with clients offering digital marketing strategy, SEO, PPC, digital media buying, content marketing and social media marketing.


    Gemma Lindeman

    Program Manager

    Having emigrated solo as a curious 19 year old from the UK in 2004, Gemma quickly established that Australia was the place to live life to its full potential. After many years working as a senior account director and project manager on commercial projects and world-class iconic events with global brands for The Australian Open, Grand Prix, and Melbourne Cup, Gemma was deeply drawn to the world of entrepreneurs and startups.


    Gemma is currently taking a break from being the ‘go-to’ for the Brisbane cohort teams as she embarks on another little project of her own… her first baby!

    Ellie Healan

    Program Coordinator

    Ellie has over 10 years experience in organizational/administration roles from a variety of industries such as recruitment, tourism and hospitality, real estate and retail. Ellie prides herself on her organizational skills, her attention to detail and her ability to adapt quickly to new and ever-changing surroundings.


    Just recently joining the BNE Delivery Team after coming across from Steve Baxter (of Channel Ten’s Shark Tank’)’s office, Ellie is eager to sink her teeth into the BNE3 cohort and push them to their limits (for their own good of course!)

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